Designed by 4-time Bassmaster Classic Champion, Kevin VanDam, theStrike King KVD HC Flat Side Crankbaitis built with a slender profile, flat sides, and a silent design that produces an erratic thumping action. Its flat-sided design is very similar to the tournament-proven Strike King KVD HC Square Bill, and is perfect for grabbing the attention of slightly deeper fish. In addition, the Strike King KVD HC Flat Side Crankbait also features realistic 3D eyes, and a beautiful chip-resistant finish that will last for many fish to come.